Short and Sweet

This series originally played in :15sec spots for broadcast. The series was then repurposed for digital advertising driving viewers to a landing page with more information about SIUE. What you [...]

The Concrete Canoe

Viewers are then directed to a landing page where they can watch the long-form version of the commercial and see how the project came together.

The School of Education

A video promoting the school to high school students and undergraduates who may be interested in education, health, and/or human behavior studies.

57 Things

This was initially developed as a single video to introduce incoming freshmen to the variety of things to do around campus. It quickly became clear it would make a great addition to the [...]

Putty Presents

Putty is a group ambitiously merging improv, sketch and performance art in a live show format. Shiny Machine worked with Putty to develop a lead-in video to their shows along with a series of [...]

The Improv Shop

The Improv Shop needed a new video to promote their classes on social media and to showcase some of the new talent that’s come in since they’ve moved in to their new space. You can [...]

You Could

Developed for the University website and later utilized as a :30 sec commercial for broadcast and cable ad placements.